For more information, visit About MTN DEW Which Wich is the recipient of a Nation's Restaurant News MenuMasters "Healthful Innovations" award and has been named by Forbes as one of their "30 Best Fanchises To Buy." Which Wich currently has 350 locations open or in development in 35 states and 5 countries. I 2016, Restaurant Business named Which Wich the first winner of its Future 50 Pacesetter award. In 2017, Which Wich ranked as #9 on Fast Casual's Top 100 Movers and Shakers and landed at #20 on the franchise Times Fast & Serious list. In 2018, Which Wich was ranked as the #9 sandwich brand on Entrepreneur Magazine's Top 200 Food and Restaurant Franchises of 2018. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. Which Wich ® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The collaboration gives Which Wich customers access to a curated offering from PepsiCo's broad beverage portfolio, including fan favorites like MTN DEW ®, PEPSI ® and AQUAFINA ®.įans can follow and to stay tuned for upcoming news around MTN DEW VIBE. PepsiCo has been the exclusive beverage provider for more than 350 Which Wich locations across the country since 2019. "We're thrilled to come together to offer an exclusive product that pairs perfectly with any wich, and represents the fun-loving, dynamic lifestyle of DEW Nation." "Just like Which Wich, MTN DEW is inspired by creative ideas and positive energy, making this an authentic partnership from the get-go," said Hugh Roth, Chief Customer Officer, PepsiCo Global Foodservice. Delivering a fresh take on the "when life gives you lemons" saying, MTN DEW VIBE is the perfect choice to invigorate Which Wich customers and DEW Nation for fun times ahead. From its color to its name, MTN DEW VIBE responds to research that shows a majority of consumers (53%) are seeking comfort and happiness in the wake of the COVID pandemic i. So how did this soon-to-be iconic flavor come to be? Which Wich and MTN DEW teams have collaborated for more than a year to create the perfect look and flavor to pair perfectly with any wich on the menu. "MTN DEW VIBE embodies our feel-good philosophy, and the combination of our world-famous wich offerings with the new lemonade flavor will keep fans coming back for more." "We couldn't be more excited to invite DEW Nation ® to Which Wich to experience the one-of-a-kind beverage that captures the spirit of both brands," said Jeff Sinelli, Founder, CEO and Chief Vibe Officer of Which Wich.